Underthinking Vinyl

In 2025, vinyl record sales crossed an unbelievable milestone, surpassing $1 billion in sales. To put that into perspective, the last time music sales reached that number was more than 40 years ago, in 1983. What was once considered a dying way to listen to music has not only made a resurgence, but now accounts for nearly 10% of all U.S. music revenue.

Unreal.

People are returning to intentional listening.

The ability to hold a favorite album in your hands, read the liner notes, and gently drop a physical needle onto a spinning record is literally taking the music industry by storm.

But why?

Does it sound better than streaming?

It's a pain to flip from Side A to Side B, right?

Thirty dollars for one record versus ten dollars a month for virtually every song ever recorded?

Who. Cares.

Music isn't a commodity. It's the emotional soundtrack to your life.

Vinyl elevates a moment. It doesn't even matter which moment. A slow cup of coffee before the house wakes up. Dinner from scratch. Friends gathered around the table. A spontaneous dance party in the living room.

Sure, you could throw on a playlist built to feed your mood, but there is something about intentionally choosing an album, placing it on the turntable, and listening to it the way the artist intended that makes the moment itself feel worth paying attention to.

Maybe that's the point.

Not even the vinyl.

But the intentionality, presence, and enjoyment.

Or maybe vinyl is just as cool as it gets and a really good time.

It's probably not worth overthinking.

Food For Thought

What record are you going to spin next?

You do not need a digital detox.

You just need a day (a week).

Get a life,

Analog Sunday

The Rhythm

Every Analog Sunday is built around five simple practices:

Eat something made with care.
Play without keeping score.
Make something with your hands.
Read something that expands your mind.
Rest without feeling guilty.